Introduction to Search Engine Optimization (SEO)

Montage of search engine logosSearch engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and catalog it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you - by specifying information using a variety of methods.

The need for SEO has become acute in the past few years. Web sites are being created with Flash, Java Applets and images (much of which is unintelligible to the search engines - who must ignore the content!). If the content of your website is ignored by the search engines then they cannot index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and time, effort and money spent creating the web-site is in vain.

Search engines don't like this either, they want to provide the best possible results to visitors and if they can't index a website for any reason they may be missing great content that searchers are looking for. In fact SEO is so important, Google provides guidelines for choosing a SEO service.

Launching a successful web venture is not simply a "fire and forget" exercise. In fact, SEO can be a tricky business. Testament to this fact, a SEO World Championship[1] has been created in which optimisers compete to get to #1 on the search engine ranking pages (this time the keyphrase is: "Globalwarming awareness2007")..

How Does SEO Work?

Most websites do not focus on their topic well, keyword lists containing 50 or more phrases per page (Ebay as a keyword is common), the business that has four separate offerings and each page of the website tries to target all four at once and misses. It might be the site is targeting a search phrase that no one is searching for. By focusing each of the pages of the site in turn on keywords relevant to the business and relevant to people searching for that business SEO ensures each page of your site stays focused and is therefore seen as an authority on the topic.

Free Search Engines

The biggest search engines on the Internet are still free, Google and sites using Google's results make up around 50% of the Internet search market on their own. If all you're targeting is Google then you're missing nearly 50% of the market! We offer SEO that works for all search engines, not just Google, and we monitor those engines to ensure your site stays ranked. This is nearly doubling the search engine traffic you can target with minimal effort - imagine what 100% more visitors would do to your bottom line!

Pay Per Click Advertising

The results that appear first on Yahoo and Google are sponsored links. Anyone can appear anywhere they want on these lists - it comes down to how big your wallet is. We can give you the support you need to mount an effective 'pay per click' advertising campaign.

Don't Forget Linking

Have you ever seen a site that breaks all the rules and yet is still high in the search engines for your keyword? Search engines believe that if other people link to your site then it must be worthwhile. If you have no inbound links some search engines won't even list your site. The more inbound links to your site the higher your site will rank. Be careful of link farms (FFA - free for all) - sites designed just to link and no other reason - search engines don't like them and have banned sites that link to these farms. As part of our SEO services we can mount a link exchange program to solicit inbound links from relevant, related, non-competing sites and high ranking directories for a set fee.

Our SEO Service

Erigena are experts at search engine placement and SEO Auditing your web-site.We have successfully advised and managed a number of site owners and developers on the best web-site optimisation strategies for them - with exceptional results!

Think what we can do for your web-site ranking!.

Testimonials

Erigena helped us go through our existing website and make important changes which resulted in increased revenue and visitor count on our web-site.

J. Nichole Smith (Owner Dane & Dane Seattle Pet Photography.)

Erigena got us to page #1 on google for our preferred keywords, and advised us on staying there permanantly.

Paul Jones (PR manager for Live Sports Streaming).

I needed a search engine friendly website to push sports related products, which Erigena promptly and enthusiastically designed & developed, for us, We rank very well on the search engine results pages using Erigena's link strategies.

James Black, owner Live Football Streaming)

Erigena has the knowledge and experience to improve your search engine rankings and drive visitors to your site, Contact us for more information, or to enquire about some of our impressive results to date.

Recent SEO Clients

  1. Alternative Health Ireland - Content optimised for search engines.
  2. Rake360 Betfair Rakeback - Site optimised for search engines.

Resources

  1. 2007 SEO World Championship - The 2007 SEO World Championship has begun. The competition keywords are: "globalwarming awareness2007".
  2. Search Engine Optimisation Glossary of Terms - Common SEO terms and acronyms demystified.
  3. SEO & Webmaster Tools - Comprehensive list of SEO & Webmaster Tools.
  4. Search Engine Optimisation Ireland