Search Engine Optimization (SEO) Resources

SEO is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

A number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

Search engine

An automated system that relies on a software agent (otherwise known as spiders, robots or crawlers) that explore the World Wide Web following links from site to site and catalogues relevant text and content storing web pages and creating customized index base upon users query into the search engine's database.

Search Engine Marketing (SEM)

This is a newer term and separates what was once part of the function of a Search Engine optimizer, Search Engine Marketing specifically is the function of locating, researching, submitting, and positioning a web site within the proper search engines for maximum exposure and effectiveness. SEM may also include the function of choosing the target keywords and keyword phrases for the web site's meta tags.