SEO Glossary
By erigena, published 19th March 2007
When describing or discussing Search engine optimisation strategies, one must be aware of a multitude of acronys and concepts.
Listed below is a SEO glossary.
Algorithm The mathematical formula that determines how a web page will rank in the results pages of a search engine.
ALT text The alternative text to describe an image (it may appear when you hover your mouse on top of an image)
Anchor Text Also known as Link Text, the clickable text constituent of a hyperlink.
Below the fold Content of a web page that is not seen by the web-page viewer unless they scroll down.
Blind Traffic Low quality traffic generated by misleading banners or SPAM.
Clustering In search engine search results pages, clustering is limiting each represented website to one or two listings.
CPA Cost Per Action.
CPC Cost Per Click.
CPM Cost per 1,000 impressions.
CSS Cascading Style Sheets.
CTR Click Through Ratio.
Doorway Page A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.
EPV Earnings Per Visitor.
Filter Words Words such as is, am, were, was, the, for, do, which search engines deem irrelevant for indexing purposes.
Hit A single access request made to the server.
IBL Inbound Link. A link from another site to your site.
LS LookSmart
ODP The Open Directory Project
Outbound Link A link from a page of your site to another site.
Page Views The number of times distinct pages of a website are served.
PPC Pay Per Click.
Query The execution of a search on a search engine.
RFP Request for Proposal.
ROI Return on Investment.
SE Search engine.
SEM Search engine marketing.
SEO Search engine optimization.
SEP Search engine placement.
SERP Search Engine (Search) Results Page.
Stemming Word variations. For example, if I entered the query "swim", a search engine that supports stemming might return results that include "swimming" or "swims".
Stop Word A word which is ignored in a query because the word is so commonly used that it makes no contribution to relevancy. Examples are common net words such as computer and web, and general words like get, I, me, the and you.
Unique Visitor An instance of a unique site connecting to your server.
URL Universal Resource Locator.
Resources
- 2007 SEO World Championship
- The 2007 SEO World Championship .
- SEO & Webmaster Tools
- Comprehensive list of SEO & Webmaster Tools.
- Pagerank Update
- Information about the google pagerank Algorithm, as well as pagerank export dates.
- Search Engine Optimisation Ireland